I’m not Instagrammable.
Admitting it is the first step. And now that I’ve have accepted it – it’s something I am perfectly comfortable with it.
We have 4 co-owners at my store Spruced Cooperative. Out of all of us I would say I am the most comfortable in front of the camera.
Which is sad because I would much rather be behind the camera than in front of it.
This week (like every week!) we had a ton of new ADORABLE dresses and tops arrive at the shop. I sucked up my mom gut and decided I would do the try ons.
We shop for real people with real budgets and that’s pretty much all of us at the store. We purposely don’t hire models because we want people to know that these clothes are meant to celebrate every woman, regardless of age, size, shape, or income.
Here is one of the first shots.
Thrilled as you can tell.
And showing off my best BRF (bitchy resting face).
Again. Another Instafail from that day.
Me sipping Starbucks and giving the side eye isn’t exactly what instadreams are made of.
The seaside Pom off the shoulder top is amazing.
My ability to model it, however, is not.
This was probably the best shot from the day. And my favorite of all the things I tried on!
I have an event to attend next week and this baby is on the hanger just begging me to wear it.
Here is what is interesting.
I attended a blog conference last fall and took two different sessions led by two different Instagram rockstars.
One Instafamous person said to carefully curate each and every photo, make sure your brand is represented in each shot, create flat lays with no shadows, and basically show off your perfect life.
The second Instaceleb preached the exact opposite. She said to show the real life. Your behind the scenes. She felt most people are vomiting over unattainable insta-perfection. If they weren’t vomiting then it sure makes you feel like crap about your own life or completely hard to connect with someone who has a perfect life.
I don’t really follow any rules when it comes to IG. I post when I feel like it, put effort into hashtags when I have the energy or time to do so, but mostly, I just do me.
That’s all I can do.
Sometimes it’s bad lighting and drinking too much rose’. Which I guess is better than showing me drinking Coors Light.
And then I manage to create beauty shots that make me feel Instaworthy.
And even though I have gained 30lbs this past year (thank you jacked up thyroid and stress…) I still commemorate family moments that you may or may not care about like bringing our baby home from the hospital or a family picture where we are all dressed, showered, and smiling.
Business owners – here is your pass. YOU DO YOU.
Whatever the rules are, or what people say will make your brand, business, or creative endeavor be famous overnight is a lie.
Huge IGers have worked their tails off building their following and some have even purchased fake followers. Yes, it’s more common than you think.
No one can replicate you. Or your side eye. Or your perspective on your life.
Whatever season you or your business is in it’s worth documenting.
The good, the snarky, and the too-much-wine.
Don’t wait for perfect because it’s never gonna happen. At least over here in these parts.